advocacy toolkits
I helped launch ReImagine Appalachia’s “Bringing the Farm Bill to Your Farmers Market” grassroots toolkit in 2023. This was a blog post with a downloadable toolkit. I created both the content and design.
social media toolkits
This was created to advocate for a modernized and 21st century American Climate Corps. I created the toolkit for our grasstops partners and did the outreach to pertinent stakeholders to use. The toolkit includes sample tweets, an Opinion Editorial template, and action alert language.
podcasts
I helped select the topics for each episode and recruited the speakers. I assisted with the editing led the social media promotion.
development + fundraising
I created a sponsorship package for the annual Pittsburgh Solar Tour, in which we raised over $10,000.
social media posts
I am the lead for social media management for the ReImagine Appalachia coalition. This entails creating a content calendar, scheduling posts via Loomly, assessing social media analytics and tailoring messages to certain demographics.
newsletters & emails
I lead ReImagine Appalachia’s newsletter which has a 31% open rate (above the national nonprofit average of 28%). I am proficient in EveryAction, MailChimp, and other newsletter platforms.